01 April 2010

What the Google AdWords case means for IP owners

Seven years after LVMH sued Google over its AdWords programme, Europe’s top court has ruled that the search engine is not liable under EU trade mark law. But that’s far from the end of the story

Emma Barraclough

It is a dispute that pitted the old world against the new: a Californian high-tech search engine against a Parisian luxury goods company. But last month Europe's highest court ruled that Google had not breached EU trade mark law by allowing advertisers to bid on keywords trademarked by third parties.

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What the Google AdWords case means for IP owners

The rest of this article is available to subscribers to Managing IP only.

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