In the case In re El Galan, Inc, the Trademark Trial and Appeal Board (TTAB) held that there was a likelihood of confusion between marks covering cigars and tequila, finding that such products are related and complementary. Although this case is not precedential, it provides guidance to parties attempting to ascertain whether a mark will be available for registration and exploring arguments available to assist in overcoming likelihood of confusion refusals made by a Patent and Trademark Office (PTO) examiner.