Colombia made an alcoholic move to Russia. To secure its position a trade mark application for rum was filed Ron Viejo de Caldas (application 2004723531 with priority date of October 14 2004). The application was rejected. The examiner stated in the rejection that the designation did not have distinguishing capability because it consisted only of non-protectable elements characterizing the goods. Indeed, Ron (rum) points to the name of the product, Viejo is old and de Caldas means from the province of Caldas