Michiel Rijskijk Will the international exhaustion rule be applicable in Europe in the near future, just as The Netherlands, Denmark and Sweden knew it a long time ago in their respective trade mark laws? What could the consequences thereof be for industry, specifically the pharmaceutical industry? Case law in The Netherlands at the end of the 1950s provides that when goods protected by a trade mark have been brought on the market with the consent of the proprietor, the trade mark right in respect of that product is exhausted. This international exhaustion rule is also included in the Benelux Trade Mark Act of 1971. Under the influence of industry lobbying inter alia more voices were raised in the 1960s and 1970s demanding that the European market should be protected against parallel imports. The European Court of Justice on October 31 1971 in the Centrafarm Winthrop case (C-16/74) for the first time ruled that the proprietor of a trade mark is not permitted to prohibit a product being brought onto the market in one EEC member state if it was brought on the market in another EEC member state with the consent of the proprietor.
