Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

2026 Edition

2026

“CH Phoon & Associates’ IP advisory service is one of the most compelling aspects of their practice because it blends strategic foresight with practical execution. They advise clients across the entire IP journey — identifying, registering, exploiting, and enforcing rights. This ensures that advisory work is not isolated but connected to real-world outcomes.”

“CH Phoon & Associates’ IP filing and prosecution service stands out because they don’t just stop at registration — they build a full lifecycle strategy around intellectual property. They emphasize working with clients at every stage — from identifying and registering IP to exploiting and enforcing it. This continuity ensures filings are not just formalities but part of a broader protection plan.”

“CH Phoon & Associates’ IP filing, prosecution and administration team delivers precise, efficient work with proactive communication and rigorous attention to detail, ensuring smooth and reliable management of all IP portfolio matters.”       

“CH Phoon & Associates offers strategic, business-aligned guidance with deep industry and legal expertise, providing tailored, actionable advice that supports core IP objectives.”

“CH Phoon & Associates stands out in the IP litigation. The firm combines IP registration, enforcement, and litigation under one roof. This synergy means clients don’t need to juggle multiple providers — everything from filing to courtroom representation is streamlined. They cover patents, trademarks, designs, copyright, trade secrets, and know-how.”

“The IP advisory team at CH Phoon & Associates is knowledgeable, responsive, and practical in their advice. They take the time to understand our needs and provide clear, well-thought-out guidance that helps us make informed decisions. Their proactive approach and attention to detail make them a trusted advisor.”

“The team is responsive and detail-oriented in keeping matters on track—providing clear guidance, timely updates, and practical solutions at each stage. Their professionalism and strong follow-through give us confidence that our filings are handled thoroughly and efficiently, even when timelines are tight.”     

“Their litigation practice spans trademark infringement, passing-off claims, and patent/design/copyright disputes.”            

“Their proactive attitude—identifying potential issues before they arise and presenting practical solutions. Communication is always clear and timely, and we value their ability to translate legal and procedural matters into actionable advice for our internal teams.           

“They are very timely with their updates and highly efficient in their work. They consistently keep us informed without us needing to ask, which gives us confidence and peace of mind throughout the process.”

“They handle matters promptly, ensure filings are accurate, and keep us informed at every stage, making the entire process smooth and hassle-free.”

“They have a highly professional legal team that prioritizes clients and spares no effort to prevent any damage to their intellectual property rights.”

“They have consistently delivered exceptional support in managing our intellectual property portfolio. Their team is knowledgeable, responsive, and thorough in their approach, providing strategic guidance tailored to our business needs. They handle complex trademark matters across multiple jurisdictions with efficiency and precision, giving us full confidence that our IP assets are well protected.”  

Henry Goh & Co is one of the leading specialist IP agencies in Malaysia. It is highly recommended for IP prosecution and advisory services. The firm also handles industrial design matters under the patent department. The team received recognition from the market, attributed to qualified professionals with diverse backgrounds in law, science, and other fields. 

Notable patent practitioners: Oon Yen Yen, Jason Cheah, Yan Pei Chun 

Notable soft IP practitioners: Azlina Aisyah Khalid, Lim Eng Leong 

Marks & Clerk is well-known for its drafting and prosecution of intellectual property applications. The IP team has UK- and European-qualified patent attorneys and specialises in the fields of biotechnology and electronics. Its key clients include Petronas, NGLTech Group and Panasonic. 

Notable patent practitioners: Chris Hemingway, Priya Krishnan 

Notable soft IP practitioners: Gerald Samuel, Veronica Guuk 

2026

"Very detailed and technology-savvy"

"Available 24/7"

Eddie Chuah

"He is very responsive and able to give practical advise"

Marks & Clerk
3 practice areas
View full profile

Marks & Clerk is one of the UK’s largest, and longest established, intellectual property firms. Our expert teams of patent and trade mark attorneys and lawyers are wired directly into the UK’s innovation economies via our offices in London, Birmingham, Manchester, Oxford, Cambridge, Edinburgh, Glasgow and Aberdeen. Alongside our presence in the UK, we also have offices in nine international locations covering the EU, Canada and Asia, meaning we can tap into local expertise, globally. 

Our team provides a full-service IP offering, from the initial filing of IP, through to litigation and commercial exploitation. Having seen the benefits that our clients derive from our full-service model, a number of patent attorney firms have since sought to follow a similar approach by adding solicitors to their teams. However, our well-established and highly regarded litigation and commercial transactions practices continue to set us apart from other firms.

We are experts not only in intellectual property law, but also in the science and technology that underpins our clients’ businesses. Our ability to draw upon this specialist technical expertise, not just in the context of patent prosecution but also in the context of litigation and commercial transactions, enables us to provide clients with a level of service and reach unmatched by other firms.

 

Patentsworth International View full profile

patentsworth was established and is headed by Irfan Awang, to provide full-fledged IP services. We come together for an aspiration—to serve our clients in the most professional and amicable fashion—a business philosophy that permeates throughout the firm and accords the most pleasurable IP experience.

We believe in people. We cherish and respect our counsels and most importantly, our clientele. We empower our team to handle delicate, confidential IP matters so that they can be a part of it, and be proud of it. We believe that promoting diversity among our counsels and staffs enhances the quality and dimension of the IP services we provide. They look forward to a long day’s work and pour their heart and soul into it, because they know that what they do matters a lot to you. To ensure that your IP portfolio is comprehensively secured and prudently managed, they are eager to provide consistent and reliable solutions to your problem. Solutions that are of the highest quality, and services that are time critical. After all, time is of the greatest essence when it comes to IP business.

We are proud of our team that makes up our full complement.  Each and every one of us is the patentsworth ambassador, personifying finesse, high ethical standards, passionate commitment to grow the firm, vowing to exceed clients’ expectations and serving as epitomes for each other.

Ch Phoon & Associates
1 practice area
View full profile

CH Phoon Intellectual Property Group is an integrated IP service provider comprising CH Phoon IP Sdn Bhd and CH Phoon & Associates. Unlike others solely focused on IP registration, we distinguish ourselves as a comprehensive service provider with an embedded law firm. This allows us to go beyond mere registration, extending our expertise to crucial areas such as intellectual property enforcement and litigation. Our integrated approach solidifies CH Phoon Intellectual Property Group as the ultimate one-stop center for all your intellectual property needs.

With multiple regional offices strategically positioned across Southeast Asia, we are well-equipped to serve a diverse clientele, spanning from corporate giants, SMEs, start-ups, research institutes to overseas associates. Over the years, the team has advised and represented a broad spectrum of clients from budding start-ups to Fortune 500 companies in various industries, including pharmaceuticals, telecommunications, entertainment, luxury goods, FMCG and healthcare.

Irrespective of your scale or scope, we are committed to guiding you through the processes of registering, exploiting, and safeguarding your invaluable intellectual property rights.

Adastra IP
1 practice area
View full profile

Adastra IP is a Malaysia-based Intellectual Property (IP) firm established in 2004, with an expanding presence across the region and globally. We specialize in providing comprehensive IP services such as Patents, Trademarks, Copyrights, IP Training, IP Valuation and IP Commercialization. We have extensive experience working with government agencies, research institutions, universities, local and overseas companies, startups, SMEs, and individuals, delivering professional services at competitive rates.

JCIP View full profile

JCIP International Sdn Bhd is a boutique intellectual property consultancy with a presence in both Malaysia and Singapore, specialising in trademark protection, cross-border brand strategy, and international portfolio management. The firm advises startups, SMEs, and established businesses on protecting and commercialising their intellectual assets, particularly businesses with regional and international growth ambitions.

The firm's practice focuses on trademark clearance and registrability assessments, multi-country filing strategies, trademark prosecution, hearings and appeals, oppositions, coexistence arrangements, renewals, assignments, licensing recordals, and enforcement readiness programmes. JCIP also advises on industrial designs, copyright matters, and broader IP strategies aligned with business expansion plans.

Over the past year, JCIP has successfully represented clients in Malaysian trademark hearings, securing 
acceptance for marks that initially faced objections from the Registry. The firm has also advised businesses on complex cross-border trademark strategies spanning ASEAN, Europe, Africa, China, and other key jurisdictions, helping clients identify and mitigate risks before entering new markets.

Notable work includes assisting clients with international filing strategies through both national and Madrid Protocol systems, resolving trademark disputes through coexistence arrangements and portfolio restructuring, and supporting companies in preparing their intellectual property portfolios for fundraising, regional expansion, and IPO exercises. The firm also regularly advises businesses on trademark ownership structures, portfolio management, and expansion strategies to ensure their intellectual property is aligned with long-term commercial objectives.

JCIP is recognised for combining technical IP expertise with commercial understanding, helping founders view intellectual property not merely as a legal requirement but as a strategic business asset that supports growth, investment readiness, and long-term enterprise value. Through its founder-centric and commercially driven approach, the firm has established itself as a recognised adviser on cross-border trademark strategy and brand protection for businesses expanding beyond borders.

Henry Goh & Co
3 practice areas
View full profile

Our Firm

With almost 50 years of excellence since our founding in 1977, Henry Goh & Co. Sdn Bhd is widely recognised as a trailblazer and market leader in intellectual property (IP) protection in Malaysia. We set the gold standard in the field, offering a comprehensive range of IP solutions encompassing patents, trademarks, industrial designs, and copyright. Our services extend across Malaysia, Singapore, Brunei, and beyond, ensuring regional reach with local expertise.

Our People

At the heart of Henry Goh is a dependable and diverse team of IP professionals with backgrounds in law, engineering, biotechnology, information technology, and the sciences. This multidisciplinary foundation enables us to navigate complex IP challenges for clients ranging from start-ups and SMEs to global multinationals.
Our professionals combine technical insight, legal expertise, and business acumen, enhanced by fluency in multiple languages and a deep understanding of the regional IP landscape. Many of our team members have earned global recognition for their thought leadership and specialist expertise in their respective fields.

Our Practice Areas

We cover all major areas of intellectual property, with particular focus on patents, trademarks, and industrial designs.

Patent Practice

Our patent practice has been the cornerstone of the firm since Malaysia’s patent laws came into effect in the 1980s. While patent systems were originally developed for the industrial era, today they are essential to protecting cutting-edge innovation. Effective patent work demands a blend of technical understanding, legal precision, and strategic thinking - all of which our team delivers.

Henry Goh houses the largest and most experienced team of legally and technically qualified patent professionals in Malaysia. Our agents have extensive expertise in drafting, prosecuting, and advising on patents across diverse technical fields—locally and internationally. Our in-depth knowledge of local laws and practice makes us a trusted partner for patent prosecution in Malaysia, Singapore, and Brunei.

We offer practical, timely, and accurate advice on identifying patentable inventions, preparing patent specifications, and managing prosecution. Our opinions on patentability, infringement, freedom-to-operate, and validity are highly valued by both local and foreign clients.

Amid evolving legal landscapes - including the Patents (Amendment) Act 2022 - our team remains agile and client-focused. Our patent agents stay current with global technological trends, structured into three specialist groups: (i) high technology, electrical & electronics, (ii) mechanical engineering, manufacturing & products and (iii) chemistry & life sciences. Each group is led by a senior patent agent with deep domain expertise, serving as a vital resource for colleagues and clients alike.

Trademark Practice

Our trademark practice is a foundational pillar of Henry Goh, dating back to the very inception of the firm nearly half a century ago. Over the decades, we have built a solid reputation for delivering practical, strategic, and trusted advice on all aspects of trademark protection, earning the confidence of clients across a wide range of industries, both locally and internationally.

Our team of experienced trademark professionals is known for its responsiveness, attention to detail, and deep understanding of the evolving trademark landscape. We provide end-to-end services throughout the trademark lifecycle, including:

•    Pre-filing advice and availability searches to assess potential risks and identify conflicts
•    Direct filing and prosecution of applications in Malaysia, Singapore, Brunei, and globally through our network of trusted foreign associates
•    Handling objections and office actions, and managing hearings and oppositions before the local IP office (MyIPO)
•    Trademark portfolio management, including renewals, recordals of changes, and strategic brand maintenance
•    Advising on infringement, enforcement, and brand protection strategies, including working with external counsel and relevant authorities
•    Trademark watching and monitoring services to help clients safeguard their marks against misuse and infringement

Our longstanding relationship with MyIPO and familiarity with its practices give us unique insight into local examination trends and procedural nuances. This enables us to anticipate potential hurdles and adopt proactive strategies for smooth and efficient trademark prosecution.

We were among the first to adapt to the revised Trademarks Act 2019, which introduced significant changes such as the Madrid Protocol, multi-class filings, non-traditional marks, and enhanced enforcement provisions. Our early adoption and understanding of these amendments have allowed us to streamline our processes and provide well-informed guidance to clients navigating the new legal framework.

Whether it is a start-up building its first brand identity or a multinational expanding its global brand portfolio, we tailor our advice to align with each client’s commercial goals and risk appetite. Our reputation as a dependable and effective trademark partner stems from decades of successful outcomes, a strong commitment to client service, and a practical, solutions-oriented approach to brand protection.

Industrial Design Practice

At Henry Goh, industrial design matters are handled by our patent department, as all our patent agents are also registered design agents in Malaysia. In today’s innovation-driven economy, industrial design protection plays a vital role in bridging creativity and commerce.

We assist clients in securing industrial design registrations both locally and internationally, ensuring protection for the aesthetic and visual aspects of their products. Our services include enforcement support in cases of design infringement, underpinned by strong legal knowledge and international experience.

Our Adaptability

As a pioneer in the Malaysian IP landscape, Henry Goh has consistently adapted to change. During the global pandemic, we transitioned seamlessly to remote operations using our proprietary case management system, ensuring continuity and responsiveness. This agility has become a hallmark of our firm, shaping a more connected, efficient, and future-ready way of working.

Wong & Partners (Baker McKenzie)
5 practice areas
View full profile

Wong & Partners is a Malaysian law firm dedicated to providing solution-oriented legal services to its clients. As a member firm of Baker McKenzie International, we bring a unique combination of local knowledge and global experience to every matter. Since its establishment in 1998, Wong & Partners has grown steadily and now consists of more than 20 partners and 50 associates and legal assistants. The Firm’s lawyers are able to deliver comprehensive and integrated advice to clients, and are trusted by respected domestic and multinational corporations for their needs in Malaysia and throughout Asia. The Firm’s lawyers are committed to helping clients apply industry-specific, innovative and practical solutions.

25th Anniversary

In 2023, the Firm proudly celebrates its 25th anniversary. Over the past two and a half decades, the Firm has grown in size and stature and today it stands among Malaysia’s most-established and well-regarded firms. As it marks this important milestone, the Firm looks forward to #GrowingTogether with its team, its clients and the community for many years to come.

72 results72 results
2
of
4
Celia Cheah at Wong & Partners in Malaysia says she is aiming to tap into the Baker McKenzie member firm’s international network and expand its IP portfolio
Leaders at Malaysian law firm Skrine explain why cost remains a major pain point for Malaysian businesses and how client service can help a firm stand out
Managing IP’s Asia-Pacific Practitioner of the Year, Karen Abraham, shares lessons from her 35-year career about how women lawyers can work their way up
The heads of Malaysian firm HHQ’s new technology practice group say they can be frontline advisers on the intersection between AI, blockchain, and IP
The Rising Stars Awards have released the list of winners for the 2022 Asia-Pacific awards.
12th annual awards announce winners
The Women in Business Law Awards is excited to present its shortlist for the 2022 APAC Awards.
Managing IP is delighted to reveal some of the IP STARS 2022 rankings of the leading firms for patent work
Sponsored

MIP Sponsored

should have bg #f6f8fb but is leaving an artifact

IPS Sponsored

  • Sponsored by Henry Goh & Co
  • Sponsored by Henry Goh & Co
  • Sponsored by Henry Goh & Co