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Ch Phoon & Associates

Malaysia

2026_IP Stars Recognised Firm.png
Key practice areas
Trade mark prosecution
Firm overview

CH Phoon Intellectual Property Group is an integrated IP service provider comprising CH Phoon IP Sdn Bhd and CH Phoon & Associates. Unlike others solely focused on IP registration, we distinguish ourselves as a comprehensive service provider with an embedded law firm. This allows us to go beyond mere registration, extending our expertise to crucial areas such as intellectual property enforcement and litigation. Our integrated approach solidifies CH Phoon Intellectual Property Group as the ultimate one-stop center for all your intellectual property needs.

With multiple regional offices strategically positioned across Southeast Asia, we are well-equipped to serve a diverse clientele, spanning from corporate giants, SMEs, start-ups, research institutes to overseas associates. Over the years, the team has advised and represented a broad spectrum of clients from budding start-ups to Fortune 500 companies in various industries, including pharmaceuticals, telecommunications, entertainment, luxury goods, FMCG and healthcare.

Irrespective of your scale or scope, we are committed to guiding you through the processes of registering, exploiting, and safeguarding your invaluable intellectual property rights.

Address:
A-3-10, Vertical Business Suite, 8, Jalan Kerinchi, Bangsar South
Kuala Lumpur
59200
Tel:+6017-8920420 Email:Contact Us Web Address:https://www.chphoon.com/about#our-group
2026 Edition
Trade mark prosecution
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Testimonials

2026

“CH Phoon & Associates’ IP advisory service is one of the most compelling aspects of their practice because it blends strategic foresight with practical execution. They advise clients across the entire IP journey — identifying, registering, exploiting, and enforcing rights. This ensures that advisory work is not isolated but connected to real-world outcomes.”

“CH Phoon & Associates’ IP filing and prosecution service stands out because they don’t just stop at registration — they build a full lifecycle strategy around intellectual property. They emphasize working with clients at every stage — from identifying and registering IP to exploiting and enforcing it. This continuity ensures filings are not just formalities but part of a broader protection plan.”

“CH Phoon & Associates’ IP filing, prosecution and administration team delivers precise, efficient work with proactive communication and rigorous attention to detail, ensuring smooth and reliable management of all IP portfolio matters.”       

“CH Phoon & Associates offers strategic, business-aligned guidance with deep industry and legal expertise, providing tailored, actionable advice that supports core IP objectives.”

“CH Phoon & Associates stands out in the IP litigation. The firm combines IP registration, enforcement, and litigation under one roof. This synergy means clients don’t need to juggle multiple providers — everything from filing to courtroom representation is streamlined. They cover patents, trademarks, designs, copyright, trade secrets, and know-how.”

“The IP advisory team at CH Phoon & Associates is knowledgeable, responsive, and practical in their advice. They take the time to understand our needs and provide clear, well-thought-out guidance that helps us make informed decisions. Their proactive approach and attention to detail make them a trusted advisor.”

“The team is responsive and detail-oriented in keeping matters on track—providing clear guidance, timely updates, and practical solutions at each stage. Their professionalism and strong follow-through give us confidence that our filings are handled thoroughly and efficiently, even when timelines are tight.”     

“Their litigation practice spans trademark infringement, passing-off claims, and patent/design/copyright disputes.”            

“Their proactive attitude—identifying potential issues before they arise and presenting practical solutions. Communication is always clear and timely, and we value their ability to translate legal and procedural matters into actionable advice for our internal teams.           

“They are very timely with their updates and highly efficient in their work. They consistently keep us informed without us needing to ask, which gives us confidence and peace of mind throughout the process.”

“They handle matters promptly, ensure filings are accurate, and keep us informed at every stage, making the entire process smooth and hassle-free.”

“They have a highly professional legal team that prioritizes clients and spares no effort to prevent any damage to their intellectual property rights.”

“They have consistently delivered exceptional support in managing our intellectual property portfolio. Their team is knowledgeable, responsive, and thorough in their approach, providing strategic guidance tailored to our business needs. They handle complex trademark matters across multiple jurisdictions with efficiency and precision, giving us full confidence that our IP assets are well protected.”  

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