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Yulu (Grace) Chen

East IP

2026_IP Stars Rising Star.png
Position: Senior Associate
Rating:
  • Rising star
Practice Areas:
Copyright & related rights
Trade mark disputes
Trade mark prosecution
Jurisdictions:
Industry Sectors:
Computer technology & services
Fashion & luxury goods
Manufacturing
Consumer goods and services
Food and beverage
Biography

Grace Chen has practiced intellectual property law for over 15 years. She has extensive experience in strategic advising and handling prosecution, enforcement, litigation and commercial matters relating to IP rights in China and globally.

Prosecution Matters: advising on filing strategy; advising on and carrying out actions against pirate trademarks and bogus patents; handling responses to office actions and defenses to attacks from third parties against clients’ IP rights; managing clients’ IP portfolio in China and other major jurisdictions (US, EU, AU, etc.).

Enforcement Matters: design enforcement strategy; managing onsite investigations; arranging and/or conducting evidence preservation; planning and conducting raid actions; drafting and following up on cease and desist letters; advising and handling customs recordal and seizure matters (including petitioning local customs to release clients’ seized shipment by relying on “OEM Exception”).

Litigation Matters: developing and implementing litigation strategy; drafting and/or reviewing complaints, statements and other documents; managing and overseeing evidence collection and preparation; negotiating with opposing parties for settlements; cooperating with overseas lawyers on cross-border civil or criminal actions, e.g., evidence collection/preservation, asset searches, and service of court documents. Commercial Matters: drafting IP-related commercial agreements; advise on IP-related commercial issues.

Education/Alumni
  • J.D., Chinese University of Hong Kong
  • B.A., Beijing Language and Culture University
Association/network memberships
  • INTA
Bar Admissions
  • PRC Legal Profession Qualification
Address:
25/F 3 Lockhart Road, Wanchai
Hong Kong, Hong Kong SAR, Hong Kong
Tel:+85234687500 Email:Contact this practitioner Website:https://www.east-ip.com