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Tian-ying Zhao

IntellecPro

2026_IP Stars Notable Practitioner.png
Position: Partner
Rating:
  • Notable practitioner
Practice Areas:
IP transactions
Intellectual property disputes
Intellectual property prosecution
Jurisdictions:
Industry Sectors:
Biotechnology
Fashion & luxury goods
Manufacturing
Media
Food and beverage
Languages:
Chinese
English
Biography

Ms. Tian-ying Zhao is a partner at IntellecPro. She has been practicing intellectual property law since 2006, handling both contentious and non-contentious matters. Her expertise particularly lies in trademark portfolio management, trademark oppositions and invalidations, enforcement of trademark and copyright rights, and dispute resolutions. She also assists clients with patent filing and prosecution matters in China. Ms. Zhao primarily counsels overseas clients, including many multinational corporations. She is well-regarded for her insightful analysis of the situations and thoughtful advice on legal strategies. Furthermore, Ms. Zhao frequently writes on topics related to trademarks, patents, and copyrights.

Year joined the firm: 2006

Recent matter/case highlights
  • Represents the rights holder of a popular children's animation to enforce its trademark rights, copyright and merchandising rights through oppositions/invalidations, civil and criminal proceedings, and out-of-court settlements.
  • Represents a world-renowned medical service provider to enforce its trademark rights and trade name rights through administrative actions and reached a nation-wide settlement with a major infringer.
  • Represented an Australian winery in a trademark dispute with a Chinese competitor, defending the winery's rights over its house mark in trademark invalidation, trademark cancellation and civil litigation.
  • Represented a Chinese IT company to settle with a Spanish corporation over a worldwide trademark dispute that involved 75 oppositions in 10 jurisdictions.
  • Represented a prominent Mandarin singer in a CNIPA trademark opposition. Defeated a bad-faith filing that was filed just 10 days after the concert title's release.
Education/Alumni
  • Marster of Arts, McGill University, 2025
  • Bachelor of Arts, Concordia University, 1998
Association/network memberships
  • INTA, 2009
Address:
11/F, Tower C, Five Buildings, 9 Chegongzhuang Dajie
Xicheng District Beijing, 100044
Tel:+861088395588 Email:Contact this practitioner Website:https://intellecpro.com/en/professionals/%e8%b5%b5%e5%a4%a9%e5%a9%b4/

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