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Susanne Bilderbeek

HGF

2026_IP Stars Rising Star.png
Position: Trade Mark Director
Rating:
  • Rising star
Practice Areas:
Intellectual property
Trade mark
Trade mark prosecution
Jurisdictions:
Industry Sectors:
Fashion & luxury goods
Retail
Media
Healthcare
Food and beverage
Languages:
Dutch
English
Biography

I joined HGF in March 2017 and now have nearly 20 years of experience jn the IP business.

I am a member of the Benelux Trademark and Design Law Association and a certified Trademark Attorney, passing the BMM exam Cum Laude. The quality mark BMM Certified Trademark Attorney is a quality seal of Benelux trademark attorneys. I am also a member of ECTA and a professional representative at EUIPO, the EU trademark authority. In addition I am honoured to be a member of EUIPO’s SQAP (Stakeholder Quality Assurance Panel).

In my role as Trademark Director I advise a broad range of local and international client’s, mainly in the field of retail, luxury brands, food & beverage and consumer health products, on the protection and enforcement of Intellectual Property rights, with a focus on strategic and (cost) efficient management of larger international IP portfolio’s. In my career I have gained excellent skills in respect to opposition and infringement matters including negotiating and drafting settlement agreements, drafting observations and cooperating with local law firms on court actions. I also have extensive experience with coordinating transitions of incoming IP portfolio’s, rebranding projects and trademark clearance projects.

Year joined the firm: 2017

Education/Alumni
  • Masters Degree - Universiteit Leiden - 2006
  • BMM Certification - Beneluxvereniging voor Merken- en Modellenrecht - 2010
Association/network memberships
  • BMM - 2010
  • ECTA - 2023
Address:
Tt. Vasumweg 58 Amsterdam, 1033 SC
Tel:sbilderbeek@hgf.com Website:www.hgf.com