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Edoardo Bàrbera

Bird & Bird

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I am an associate in Bird & Bird's office in Milan, where I focus on different intellectual property issues mainly concerning patents, trade secrets and software. In particular, I deal with litigation and provide advice on how give value to intellectual property.

I specialise in patents (telecommunications, electronics, mechanical, including Standard Essential Patents), trade secrets, software, trade marks and designs.

I advise clients on the best strategies to litigate intellectual property rights. I frequently discuss cases before the Italian Courts and have gained significant experience in managing customs anti-counterfeiting surveillance. I manage both pan-European and domestic cases always looking at the end result.

Driven by my desire to reach long term solutions and mix different scenarios, I have taken part in projects aimed at enhancing the value of intellectual property rights. These include contributing to the development of a new service to provide companies with a tailored protection for trade secrets under legal and technological perspectives. Moreover, I deal with other cross-practice services including Patent Box applications (the tax relief allowing companies to save taxes on income deriving from products exploiting intellectual property rights developed in Italy).

I am a member of the EPLAW as well as of the Editorial Board of the EPLAW blog. I am a speaker at seminars and conferences about patents and trade secrets. I am co-author of a book on trade secrets and regular contributor to the Kluwer Trademark Litigation Smart Charts. I co-conceived the project NEXT® - New Generation Excellence Training, a training programme focused on soft skills for the next generation of general counsel.