Sim & San: India

Quick facts

Year of Establishment

1996

Number of Partners

Total Number of IP Practitioners

Languages Spoken at the Firm

English, Hindi

Key practice areas

Trade mark

Patent

Designs

IP transactions

Dispute resolution

International arbitration

Tax disputes

New Delhi

Firm overview

Sim and San, Attorneys at Law, established in 1996, is a full-service law firm with offices in New Delhi, NCR, and Dubai, UAE. The firm specializes in offering comprehensive legal services, with a prominent focus on Intellectual Property Rights (IPR) for over 28 years. Their hallmark is personalized service, efficiency in time-sensitive assignments, integrity, and client care. With a strong foundation in cross-border legal solutions, the firm provides innovative and commercially sound advice across various practice areas, including IPR, dispute resolution, corporate advisory, and data privacy.

About us

Sangeeta Goel (Founding Partner):

Delhi High Court Bar Association
Supreme Court Bar Association
International Trade Mark Association (INTA)
Asian Patent Attorneys Association (APAA)
International Federation of IP Attorneys (FICPI)
International Association for Protection of IP (AIPPI)
Intellectual Property Attorneys Association (IPAA)
Indian Law Institute, New Delhi (ILI)

Sidhant Goel (Senior Partner, Chair - Arbitration Practice):

Arbitration Bar of India
Commercial Bar Association
Supreme Court Bar Association, India
Delhi High Court Bar Association
INTA, APAA, AIPPI, and MARQUES

Mohit Goel (Senior Partner, Co-Chair - Arbitration Practice):

Arbitration Bar of India
Commercial Bar Association
Supreme Court Bar Association, India
Delhi High Court Bar Association
INTA, APAA, AIPPI, and MARQUES

Practice Areas & Sector Specialisations

Key IP Areas

1. Trademarks:

Multi-jurisdictional trademark filing and prosecution, covering traditional and non-conventional marks (e.g., sound, shape, and color marks).
Expertise in domain name disputes under ICANN and NIXI policies.
Trademark enforcement through civil and criminal actions, anti-counterfeiting measures, and ADR mechanisms.

2. Patents:

Comprehensive patent services, including searches, filing, prosecution, and litigation.
Technical expertise across diverse domains such as biotechnology, IT, mechanical engineering, and electronics.
Strategic advice on infringement, invalidity, revocation, and portfolio management.

3. Copyrights, Designs, and Geographical Indications:

Advisory and litigation support to protect creative assets.
Filing and prosecuting design applications and protecting brand identity.

4. Emerging Domains:

Addressing challenges in metaverse, digital platforms, and blockchain technologies.
Providing tailored solutions to safeguard IP in digital and virtual environments.

Key Sector Expertise

Sim and San offers legal expertise across a variety of sectors, including but not limited to:

Healthcare & Pharma: Advising on patents, clinical trial compliance, biosimilars, and regulatory affairs.
Technology & Telecommunications: Providing guidance on software patents, IoT, and licensing.
Media & Entertainment: Handling advertising law, copyright issues, and contractual matters for production houses, artists, and platforms.
Automotive & Engineering: Supporting design and patent registration for innovations in machinery and vehicles.
E-Commerce & Startups: Managing IP portfolios for emerging brands and global entities.

Address:

12, Block A, Gulmohar Park

Delhi, 110049

Tel:+91 129 413 2176 Email:Contact Us Web Address:https://www.simandsan.com/

Sim & San

Testimonials

2025

"Agile and sharp minds."

“Always available and reachable."

“Excellent advice, which is usually very practical and business friendly.”

“Overall, Sim & San’s combination of strategic thinking, legal expertise, and swift execution has given us confidence in navigating the complexities of global trade mark protection. Their professionalism and dedication make them a trusted partner in safeguarding our brand identity.”

“The Sim & San team stands out for their proactive problem-solving and attention to detail. They take the time to understand the unique aspects of our brand and market positioning, which allows them to craft tailored strategies for trade mark registration, enforcement, and protection across multiple jurisdictions. Their ability to anticipate potential conflicts and resolve them efficiently reflects their command over global IP frameworks.”

“Their ability to quickly analyse complex situations, devise effective strategies, and communicate clearly throughout the process is invaluable.”

“Their ability to identify and address infringement issues, coupled with their clear and consistent communication, is invaluable. We also value their meticulous attention to detail in gathering evidence and their strategic approach to litigation, which ensures that our trademark rights are effectively enforced."

“Their proactive problem-solving, attention to detail, and seamless global coordination ensure robust protection of our brand, making them a trusted and responsive partner. "

"They are smart, strategic and trustworthy professionals. They dedicate all their time for you and get you the winning streak."

“Very well-staffed.”

"We appreciate Sim & San's proactive and decisive approach to IP litigation. Their team demonstrates a strong understanding of the digital education landscape, which is crucial in copyright infringement cases involving online content.

"We appreciate their vigilant approach to protecting our brand. Their team demonstrates a thorough understanding of the nuances of trade mark law, particularly in the context of fashion and apparel.”

“We have also been impressed by their collaborative approach and responsiveness. The team is always accessible, providing clear and timely advice, even on short notice. Their ability to work seamlessly with local counsel and enforcement agencies in different countries ensures that our IP rights are enforced effectively and consistently worldwide.”

"We value their clear and consistent communication, their responsiveness to our needs, and their ability to quickly adapt to evolving circumstances. Their strategic advice, combined with their aggressive yet measured litigation tactics, has been instrumental in protecting our brand identity."

“We value their commitment to protecting our IP rights with a sense of urgency and thoroughness, ensuring that our proprietary materials are safeguarded."

"What we appreciate most about Sim & San’s IP services and team is their strategic depth and expertise in handling complex IP matters with precision and foresight. Their team combines deep technical knowledge with a practical, business-focused approach, ensuring that every IP strategy is not only legally sound but also aligned with our broader business objectives.”