Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Key practice areas
Intellectual property
Trade mark
Patent
Dispute resolution
Firm overview

The HECHANOVA Group, comprising of four companies, serves the IP requirements of owners and users interested to protect their IP rights in the Philippines.  

HECHANOVA & CO., INC., member of the HECHANOVA Group is an IP consulting firm handling patent and trademark prosecution, copyright, domain name, plant variety, product registrations, all types of searches, freedom to operate searches, patent drafting, maintenance services for patents and trademarks, valuation services for trademarks and food technologies, advising on labeling, product registration requirements of the Food and Drug Administration (FDA), plant variety registration, advising on advertising materials and registration with the Department of Trade and Industries (DTI),  consulting on IP creation and protection, and other non-contentious IP services. 

Founded on Dec. 12, 2005 by lawyer Editha R. Hechanova, together with four (4) friends and siblings: chemist Fe Belen Bello, certified public accountant Noemi P. Rivera, economist Brenda P. Rivera, and banker Carmelita Puno, the company has now grown to twenty-eight (28) professionals and support staff. The legal, business, technical and management experience of the professionals comprising the Company, coupled with in-depth knowledge of relevant local, regional and international laws and IP practices allows it to understand and give better advise.  True to its slogan of “passion for service, service with integrity”, it has established itself as a reliable IP service provider and has been awarded by the IPOPHL as Top Patent Filer (rank #2) for the years 2010-2014, and Top Trademark Filer (within top 20) for the years 2010-2014 by the Intellectual Property Office of the Philippines,  during the thanksgiving ceremonies of then Director General Ricardo Blancaflor whose term was expiring on Dec. 31, 2014. HECHANOVA & CO., INC. continues to maintain this status, according to information from the Intellectual Property Office of the Philippines IPPHL). 

Recent noteworthy engagements include contract awards for patent services for the Technology Application and Promotion Institute (TAPI), the government agency under the Department of Science and Technology (DOST), and valuation services for food handling inventions.  TAPI is the implementing agency for the IPR Assistance program assisting Filipino inventors and researchers.  President/CEO Editha has just been elected as 2017-2018 President of the Association for PAQE Passers, Inc., an association of professionals who have passed the Patent Agent Qualifying Examination conducted by the IPPHL and, among other activities, conducts training workshops for candidates for the PAQE in cooperation with the IPPHL.

 

HECHANOVA BUGAY VILCHEZ & ANDAYA-RACADIO law firm, a member of the HECHANOVA Group, was established in January, 2006 By Editha Hechanova, an intellectual property lawyer, Rodinil D. Bugay, a corporate and estate planning law practitioner, and Maria Gladys C. Vilchez, former hearing officer of the IPPHL, all with over 15 years of experience in their various fields then.  The firm was joined by Yasmin A. Andaya-Racadio on March, 2014, a taxation expert, formerly with SGV & Co., to strengthen the firm’s tax practice.  The expertise of the partners all complement the practice of intellectual property law, particularly in the area of joint ventures when the investments involve IP assets and the tax implications of the different organization structures being considered, the integrity of the subject IP assets, and the nature of said IP assets.

On the practice of intellectual property law, the law firm actively conducts border control measures, oppositions and cancellations, actions for infringement, unfair competition and other IP violations;  enforcements, licensing, due diligence, other IP contentious matters, tax issues related to IP;  mediation and arbitration.  The law firm has been ranked a top tiered firm in the fields of intellectual property law by leading publications such as MIP, Asia IP, WITR, Legal 500, Asialaw. Founder Editha Hechanova has been cited by  AsiaLaw as leading lawyer in IP in the Philippines from 2002-2017, ASIA IP Expert from 2013-2017, IP Star 2014- 2017, Who’s Who Legal from 2010 to present.  Some major enforcement activities conducted in 2016 include:  (i) raid of 14 establishments selling fake and/or colorable imitations of Alpargatas SA (Brazil) products, valued at about US$245,000.  Informations (complaints) have been filed with the relevant regional trial courts, (ii) raid of 3 stores/warehouses selling fake products of a Japanese company valued at about US$200,000, with ongoing preliminary investigations, (iii) assistance to the Bureau of Customs (BOC) on raids involving goods the duties and taxes on which have not been paid, and suspected to be counterfeits, and assistance to the BOC also in the matter of participating in product identification workshops for the training of customs examiners and other government agencies involved in anti-counterfeiting activities.  The firm has also conducted in 2017,   IP diligence audit of a Philippine company for possible joint venture in the logistics business with IPR’s valued at about US$2.0 million; advising, preparation or review of various licensing agreements between foreign investors and domestic partners. 

 

The firm believes that lawyering is not just a profession but a way of life where opportunities to practice the core values of leadership, innovation, relationship and integrity is boundless. 

For the HECHANOVA Group, the principle of “passion for service… service with integrity” is paramount.

Address:
Ground Floor Salustiana D. Ty Tower 104 Paseo de Roxas Avenue
Makati City
1229
Tel:+632-812-6561 Fax:+632-888-4290 Email:Contact Us Web Address:http://www.hechanova.com.ph
2026 Edition
Patent
Tier 2
14 firms ranked
View full list

Tier 1

ACCRALAW
3 practice areas
View profile
Quisumbing Torres
7 practice areas
View full profile
Sapalo Velez Bundang & Bulilan
3 practice areas
View full profile
SyCip Salazar Hernandez & Gatmaitan
8 practice areas
View profile

Tier 2

Baranda & Associates
4 practice areas
View full profile
Cruz Marcelo & Tenefrancia
6 practice areas
View full profile
Hechanova Group
4 practice areas
View full profile

Tier 3

Federis & Associates
3 practice areas
View full profile
Villaraza & Angangco
7 practice areas
View full profile

Other Notable Firms

Bengzon Negre Untalan
4 practice areas
View profile
Castillo Laman Tan Pantaleon & San Jose
5 practice areas
View profile
Cerilles & Fernan Intellectual Property Law
3 practice areas
View full profile
EB Astudillo & Associates
3 practice areas
View profile
Trade mark
Tier 2
14 firms ranked
View full list

Tier 1

ACCRALAW
3 practice areas
View profile
Quisumbing Torres
7 practice areas
View full profile
SyCip Salazar Hernandez & Gatmaitan
8 practice areas
View profile

Tier 2

Baranda & Associates
4 practice areas
View full profile
Cruz Marcelo & Tenefrancia
6 practice areas
View full profile
Federis & Associates
3 practice areas
View full profile
Hechanova Group
4 practice areas
View full profile
Villaraza & Angangco
7 practice areas
View full profile

Tier 3

Cerilles & Fernan Intellectual Property Law
3 practice areas
View full profile
Sapalo Velez Bundang & Bulilan
3 practice areas
View full profile

Other Notable Firms

Bengzon Negre Untalan
4 practice areas
View profile
Poblador Bautista & Reyes
7 practice areas
View profile
VERALAW
3 practice areas
View profile
Overview

Hechanova Group comprises the intellectual property prosecution arm Hechanova & Co, which advises on IP protection, and Hechanova Bugay Vilchez & Andaya-Racadio, the group’s contentious arm. The group’s patent clients come from a variety of industry sectors, such as electronics, e-commerce and pharmaceuticals. 

Notable IP practitioners: Editha Hechanova, Gladys Vilchez 

Testimonials

2026

"Hands on participation, protects legal interests and welfare of IP clients regularly, advanced warning and notices on deadlines and watch-out points "

 

2025

"Always provides high-level, sophisticated and timely advice."

“Delivered fast, detailed, and comprehensive advice. Responded within the specified deadline.”

“Innovative solutions: the team is proactive in adopting innovative solutions and staying updated with the latest developments in IP law, which helps clients stay ahead in protecting their IP."

"It was clear what the requirements were for filing. This is particularly important for Southeast Asian countries which can have unusual filing requirements such as short deadlines for arranging power of attorney forms and translations."

"Offered professional suggestions to help our clients pursue their trade mark rights protection."

“Professionalism and integrity: the team maintains high standards of professionalism and integrity, ensuring that clients' interests are always prioritised and handled with utmost confidentiality and care.”

“The firm's meticulous approach in handling trademark searches, filings, and registrations demonstrates a commitment to precision and accuracy.”

"The team at Hechanova Group possesses extensive expertise in IP law, particularly in the Philippines. This depth of knowledge ensures clients receive precise and effective guidance throughout the trade mark application process.”

"Their professionalism and knowledge on IP law in the Philippines "

"They are able to communicate their requirements very clearly. The process worked very smoothly."

“They have deep knowledge of IP laws and regulations in the Philippines.”

“They have a strong local presence, with a solid understanding of the local legal landscape. They can navigate the nuances of the Philippine IP system effectively, which is crucial for successful trademark registration and protection.”

"We appreciate their timely responses and the warm, professional demeanour of their team."

"We chose Hechanova Group for their specialised expertise in trade mark law and strong reputation as a boutique IP firm. Their wide range of IP services made them a versatile partner. Their prompt feedback and enthusiastic service reinforced our confidence."

"We think that Hechanova Group is an expert in the field of IP with extensive practical experience and influence in Philippines. We are so impressed by their professional work, and we have recorded the firm as our key cooperating firm in Philippines."

"We worked with them because of their expertise in IP law and their proven track record of successfully managing trade mark filings."

Linked Reviews
Patent

Case studies show the firm has handled patent prosecution and infringement matters for clients across a range of industry sectors.

Trade mark

Case studies demonstrate the team's expertise in handling opposition matters for clients across various industry sectors. For instance, the team successfully assisted 2GO Group in defending against an opposition to the application for the registration of its mark " SUPERCAT" initiated by Caterpillar.

2 results2 results
About 47% of the land area of the Philippines is devoted to agriculture. The agriculture sector can be divided into four groups: farming, fisheries, livestock, and forestry.
All government agencies such as the Intellectual Property Office of the Philippines (IPOPHL) are directed to promote the use of alternative dispute resolution (ADR) in resolving disputes and cases.
The IP Code of the Philippines does not expressly state that patented products must bear patent markings which serve to notify the public and competitors that products are patented. However, Section 80 of the IP Code provides that “damages cannot be recovered for acts of infringement committed before the infringer knew, or had reasonable grounds to know of the patent.
Sponsored

Sponsored

MIP Sponsored

  • Sponsored by Hechanova Group
    Editha R Hechanova, Brenda P Rivera and Chrissie Ann L Barredo of Hechanova & Co look at frequently asked questions concerning the application and protection of designs in the Philippines
  • Sponsored by Hechanova Group
    Hechanova & CoのEditha R Hechanova, Brenda P RiveraそしてChrissie Ann L Barredoが、フィリピンにおける意匠出願と保護に関するよくある質問について考察します