Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Key contacts
Co-Chair: Xiaodong Li
Co-Chair: Joe Simone
Quick facts
Partners

30

Network memberships

AIPLA, AIPPI, APAA, IPO, INTA, MARQUES

Key practice areas
Intellectual property
Patent disputes
Trade mark disputes
Trade mark
Patent
Dispute resolution
Firm overview

East IP is an IP service provider consisting of registered patent and trademark agencies in seven cities in China, supported in litigation matters by East IP Law Firm.

East IP currently has 400 professionals and staff working together in a collaborative and client-focused culture.

The firm’s leadership includes industry veterans with decades of experience in leading Chinese and international law firms. The co-chairs of the firm are Dr. Li Xiaodong and Joe Simone.

Our team is among the most international of all Chinese IP service providers, with attorneys qualified to practice law in China, as well as those with legal qualifications in the United States, Australia, England and Hong Kong. Several of our senior practitioners also work in the US, Japan, Canada and Europe. Our international perspective allows smooth communication across cultures.

Other offices
  • 2F Building 16, Touchuang Park, No. 999 Huanke Road, Pudong New Area, Shanghai, 201210, China, +86 21 3477 0522
  • Room 1503, R&F To-Win Building, No. 30 Huaxia Road, Tianhe District, Guangzhou, 510623, China, +86 20 3727 7025
  • 25th Floor, 3 Lockhart Road, Wanchai, Hong Kong, Hong Kong SAR, +852 3468 7500
Connect with us
Practice Areas & Sector Specialisations

Key practice areas:

Copyright, Copyright & related rights, Designs, Intellectual property, Intellectual property (contentious), Intellectual property (prosecution), IP transactions, Life sciences IP, Patent, Patent (contentious), Patent (prosecution), Trade mark, Trade mark (contentious), Trade mark (prosecution)

Key Sector Expertise: 

Artificial intelligence, Automotive, Banking, Biotechnology, Computer technology & services, Consumer goods and services, E-commerce, Electrical, Electronics, Energy, Fashion & luxury goods, FMCG, Food and beverage, Industrials, Life sciences, Manufacturing, Mechanical, Media, Medical device, Nanotechnology, Pharmaceutical, Renewable energy, Robotics, Semiconductors, Technology hardware, Telecommunication

Address:
16th Floor, Tower E2, The Towers, Oriental Plaza, No. 1 East Chang An Avenue
Dongcheng District, Beijing, 100005, China
Tel:+861052023230 Email:Contact Us Web Address:https://www.east-ip.com
2026 Edition
Trade mark disputes
Other Notable Firms
16 firms ranked
View full list

Tier 1

Baker McKenzie
9 practice areas
View full profile
Bird & Bird
10 practice areas
View full profile
Deacons
12 practice areas
View profile

Tier 2

Ellalan
10 practice areas
View profile
Hogan Lovells Cadwalader
11 practice areas
View full profile
Robin Bridge & John Liu
7 practice areas
View profile
Vivien Chan & Co
12 practice areas
View full profile
Wilkinson & Grist
9 practice areas
View profile

Tier 3

DLA Piper
11 practice areas
View profile
MinterEllison
7 practice areas
View profile
Rouse
6 practice areas
View full profile

Other Notable Firms

CMS
9 practice areas
View profile
East IP
6 practice areas
View full profile
Mayer Brown
12 practice areas
View profile
Norton Rose Fulbright
9 practice areas
View full profile
Simmons & Simmons
10 practice areas
View full profile
Trade mark prosecution
Tier 3
19 firms ranked
View full list

Tier 1

Baker McKenzie
9 practice areas
View full profile
Deacons
12 practice areas
View profile
Wilkinson & Grist
9 practice areas
View profile

Tier 2

Ellalan
10 practice areas
View profile
Marks & Clerk
6 practice areas
View full profile
Robin Bridge & John Liu
7 practice areas
View profile
Rouse
6 practice areas
View full profile
Spruson & Ferguson
3 practice areas
View profile
Vivien Chan & Co
12 practice areas
View full profile

Tier 3

Bird & Bird
10 practice areas
View full profile
East IP
6 practice areas
View full profile
Johnson Stokes & Master
16 practice areas
View profile

Other Notable Firms

CMS
9 practice areas
View profile
DLA Piper
11 practice areas
View profile
Hogan Lovells Cadwalader
11 practice areas
View full profile
Mayer Brown
12 practice areas
View profile
Norton Rose Fulbright
9 practice areas
View full profile
Oldham Li & Nie
10 practice areas
View profile
Simmons & Simmons
10 practice areas
View full profile
Overview

Established as a prominent intellectual property powerhouse, East IP operates a sophisticated network of agencies, bolstered by the specialised litigation expertise of East IP Law Firm. With practitioners qualified in many jurisdictions, East IP bridges the gap between diverse legal systems to provide seamless, cross-border IP solutions and culturally fluent communication for a global clientele. 

Notable soft IP practitioners: Helen TangJoe Simone, Dan Plane and Jimmy Huang. 

 

 

Linked Reviews
Trade mark
 

Case studies show the firm advised global clients from various sectors on trade mark prosecution and litigation work. 

4 results4 results
Three sources explain why a notification by Nanjing’s IP centre in China banning AI use in patent drafting is too broad and could be difficult to enforce
Practitioners in Asia and Europe discuss the pros and cons of e-billing systems and why corporate clients shouldn’t always be blamed for rejecting invoices
Read the latest IP practitioner hires, departures and other developments in firms operating in the Asia Pacific region
Sponsored

Sponsored

MIP Sponsored

  • Sponsored by Beijing East IP
    Yan Zhang and Austin Chang of Beijing East IP consider why adopting and promoting a Chinese equivalent of a foreign language mark is critical for foreign businesses to shine in China’s market
  • Sponsored by Beijing East IP
    Yongyu Zhang of Beijing East IP examines trends and developments in the fields of patents and trademarks, looking at application patterns, disputes and changes in the law
  • Sponsored by Beijing East IP
    近年、中国市場規模の継続的な成長、中国の知的財産保護環境の改善、人々の知的財産保護への意識の高まりに伴い、中国における特許・商標の出願件数と知的財産紛争は急速に増加している。企業は、大量の特許・商標出願件数がもたらす紛争リスクに対し、それらを見逃さず、積極的に対応する必要がある。また、安全な生産と運営活動を守るために、中国の知的財産保護の現状について理解を深め、知的財産制度を最大限に活用する必要がある。以下、知的財産レイアウト、知的財産紛争、法規制の推移の観点から、中国における特許・商標の出願と保護の現状及び動向について分析する。