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Key contacts
Partner: Rachel Colley
Quick facts
Partners

3

Other qualified practitioners

2

Total number of practitioners

5

Practitioners (worldwide)

5

Languages

English, French, German

Network memberships

IPO, AIPF, IPSANZ, MARQUES, APAA, IPSANZ, NZIPA

Key practice areas
Intellectual property
Trade mark
Patent
Patent prosecution
Trade mark prosecution
Trusted Talent
Firm overview

CreateIP is a specialist trans-Tasman IP boutique acting directly in both New Zealand and Australia. The firm’s primary focus is helping New Zealand and Australian businesses launch products, technologies, and brands offshore through strategically positioning and leveraging their IP, while assisting overseas companies to protect and enforce IP assets in New Zealand, Australia and the wider Pacific region.

CreateIP delivers big firm quality with boutique accessibility and pricing. The team provides cost effective, pragmatic advice aligned to clients’ commercial objectives, with direct partner involvement on all matters, avoiding generic processes. Known for plain-speaking and personable service, the firm has built a strong reputation through word-of-mouth referrals in targeted sectors.

Clients span agri tech/livestock health, horticulture/crop management, civil engineering/urban planning, consumer health/personal care, and food/beverage.

Practice Areas & Sector Specialisations

Key practice areas: 

Copyright & related rights, Designs, Intellectual property (contentious), Intellectual property (prosecution), Patent, Trade mark, IP transactions

Sector expertise: 

Agriculture, Automotive, Construction and materials, Biotechnology, Consumer goods and services, Film, Chemical, FMCG, Food and beverage, Life sciences, Mechanical, Manufacturing, Medical device, Pharmaceutical

Address:
Level 1, North Lobby, Awly Building, 293 Durham Street Christchurch
8013
Tel:+6433746098 Email:Contact Us Web Address:https://www.createip.co.nz
2026 Edition
Trusted Talent
Trusted Talent Firms
3 firms ranked
View full list

Trusted Talent Firms

Anthony Harper
4 practice areas
View profile
CreateIP
6 practice areas
View full profile
MoranLaw
4 practice areas
View profile
Testimonials

2026

“CreateIP are able to put us in touch with overseas litigation teams easily. Happy with their service.”

“CreateIP has consistently provided sound strategic advice on filing and protecting our IP across multiple territories. Their transparent approach to costs, timelines, and potential challenges in different jurisdictions enables us to manage our expenditure in the most effective and informed way.”

“CreateIP is highly professional, well organised, and consistently responsive, communicating in a timely and clear manner to ensure our brands are fully protected across all areas of activity.”             

"CreateIP’s advisory service is distinguished by its ability to integrate legal, commercial, and strategic considerations into practical advice that can be acted on at board and executive level.”

“CreateIP’s advisory service provides confidence that IP decisions are not only legally sound, but commercially and strategically coherent."

“Easy to deal with. Provides high quality work.”

“Efficient, smart and cost effective. Personable and knowledgeable. Strategically smart and works well with our organisation.”

“Genuine, engaged, informative, effective.”

“The advisory team at CreateIP operates collaboratively and with strong continuity. Advice is consistent over time, well documented, and aligned with prior strategy, which is critical for long term IP stewardship rather than isolated transactional advice.”

“Responsive, expert advice, cost effective and practical.”

“The advisory team are very experienced, clever and professional. We don't feel like we are being ‘sold’ products and services, instead it is more of a partnership where they work with us to give us the best protections we need in a pragmatic manner.

“The CreateIP admin and service team take all of the worry out of the process for us. It is comforting to know that the CreateIP team have our backs and will chase us up and remind us when stuff has to be done.”   

“The team at CreateIP, particularly Rachel Colley, has been exceptionally effective in providing expert IP legal services. Their extensive knowledge and experience have enabled us to establish a comprehensive and robust intellectual property strategy for our media brands.”

“Their approach isn’t just reactive, it’s strategic. They develop litigation pathways that align with business objectives, weighing risks, costs, timelines, and outcomes in a way that supports sound commercial decision-making.”        

“They are a great team of ‘real’ people. They are very good at helping us navigate the sometimes confusing ‘dark art’ of IP law and process.

“They are knowledgeable, accurate and swift to reply.”

“They work with excellent international partners, reflecting their ability to maintain high standards and deliver a consistently high quality of service across all aspects of our IP activity.”

“Very responsive, very efficient, gives us clear options and information to help us make decisions, keeps us informed of progress.         

“Very responsive, listens to our requests, very professional.”

 

Rachel Colley

“Her diligence, expertise, and depth of knowledge have been exemplary. She communicates all aspects of the process, including risks, challenges, and costs, in a clear and practical manner that ensures we receive strong value and well-informed guidance to protect and defend our intellectual property on a global stage.”

“Her extensive experience, transparency, and integrity give us complete confidence in recommending her to other companies seeking trusted IP advice and protection.”

“She brings a rare combination of technical depth, commercial judgement, and strategic clarity. She has a strong ability to step back from the immediate legal question and frame IP issues in the context of broader business objectives, risk tolerance, and future optionality. This makes her advice especially valuable in situations involving growth, investment, partnerships, or potential disputes.”

“Her advice is consistently clear, structured, and well-reasoned. She can explain complex IP concepts in a way that is accessible to non-specialists, while still retaining the necessary legal and technical precision. This enables informed decision making rather than defensive or overly conservative outcomes.”

“I value her pragmatic approach. Rather than defaulting to theoretical best-case positions, she provides balanced assessments of risk, cost, and likely outcomes, allowing clients to prioritise effectively and deploy resources where they have the greatest impact.”

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