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Haadya Mosafeer

Lawyer INLEX

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African counterfeit culture: when luxury dreams become affordable reality

Social media-fuelled demand for luxury counterfeits such as the ‘Takealot Tirkin’ is reshaping consumer culture across Africa and raising pressing questions for brands. Haadya Mosafeer of INLEX finds a potential answer in Mauritius’ response

Haadya Mosafeer, April 29 2026