Firm

Moritz Kampmann and Stephan Maidl of Maiwald highlight six EPO appeal decisions that map the absolute floor of what patent applications for AI inventions must disclose – and how spectacularly some applicants miss that mark

Baran Güney and Elif Melis Özsoy of Gün + Partners examine a ruling on whether using competitors’ trademarks in Google Ads constitutes infringement, emphasising the burden of proof and arguing for assessment under unfair competition law

Senior Zacco attorneys explain the best practices that can help prevent intellectual property disputes reaching court in a podcast held in partnership with Managing IP

Alessandro Cossu of Bugnion SpA examines the Unified Patent Court’s ‘holistic approach’ to inventive step, arguing that it departs from EPO practice, risks hindsight, and may undermine predictability and harmonisation in European patent law

Vítor Palmela Fidalgo of Inventa reviews three years of Unified Patent Court jurisprudence, examining emerging approaches to claim interpretation, prosecution history, doctrine of equivalents, and prior use

The singer is among an increasing number of celebrities using trademark law to counter AI-generated impersonation. Ann Henry, Sarah McMullen, and Isabel Humburg of Bird & Bird (Ireland) examine evolving challenges for brand owners