lead position
Trademarks
From seller vetting and proprietary screening technology to brand collaboration and industry partnerships, Temu explains how its intellectual property enforcement programme combats infringement on its marketplace
August 10, 2026
Features list
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Ignacio S Sapalo and Kristine Sherika P Chy of Sapalo Velez Bundang & Bulilan analyse and critique the recent Supreme Court decision W Land Holdings v Starwood Hotels and Resorts Worldwide, Inc which ruled that Starwood made actual use of its trade mark via its website -
Hyoun Ja Park and Minji Ryan Kim of FirstLaw examine five important patent cases involving scope confirmation trials, price reduction of brand drugs, the prior art use defence, prosecution history estoppel and employer’s liability in the context of non-practised employee inventions
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Vincent Violago and Nikko Quevada discuss the various types of bias in machine learning algorithms and the data used to train the algorithms. They also analyse patents directed to bias mitigation, as well as the reasons machine bias is difficult to identify and eliminate
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AWA Asia’s IP strategy and patent team in Beijing looks at the China FinTech market, discusses available IP protection mechanisms and considers how revised guidelines could provide opportunities to protect technology in this rapidly developing sector
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David Stone discusses the difficulties of registering and enforcing shape trade marks in the European Union
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Patrick Wingrove analyses the most-important recent trade mark-related rulings from the CJEU, including cases involving Nestle, Puma, Louboutin and Red Bull
Local Insights
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Inspicos
Peter Koefoed of Inspicos examines how the EPO Enlarged Board of Appeal referral G 1/26 could clarify the application of G 1/24 when assessing the allowability of amended patent claims under the EPC
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Maiwald
Alexander Ortlieb, Moritz Kampmann, and Stephan Maidl of Maiwald highlight six EPO appeal decisions that map the absolute floor of what patent applications for AI inventions must disclose – and how spectacularly some applicants miss that mark
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Inventa
Vítor Palmela Fidalgo of Inventa reviews three years of Unified Patent Court jurisprudence, examining emerging approaches to claim interpretation, prosecution history, doctrine of equivalents, and prior use
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Bird & Bird
The singer is among an increasing number of celebrities using trademark law to counter AI-generated impersonation. Ann Henry, Sarah McMullen, and Isabel Humburg of Bird & Bird (Ireland) examine evolving challenges for brand owners
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Inspicos
Nils Byg Jørgensen of Inspicos says a recent EPO decision addresses the extent to which the description and drawings shall be consulted when interpreting claims under European Patent Convention provisions other than patentability
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Inspicos
Jakob Pade Frederiksen of Inspicos provides a status update on the pending case in the lead-up to oral proceedings before the EPO Enlarged Board of Appeal on May 8 2026
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Bird & Bird
Anna Wolters-Höhne of Bird & Bird summarises proposed updates regarding market access activities and explains the practical implications for patentees and potential defendants, with reference to recent Unified Patent Court case law
Sponsored by
NLO
Emily Flood and Gamze Gezer-Voerknecht of NLO examine how European patent law applies to the booming nutraceuticals market, focusing on EPO practice, therapeutic versus non‑therapeutic claims, and strategic drafting considerations
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes