Interview: Raising the value of trade marks

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Interview: Raising the value of trade marks

Managing IP Correspondent
April 03 2005

On January 1 2005, Anne Gundelfinger, associate general counsel of Intel, took over as the new president of INTA. She spoke to Stéphanie Bodoni about her priorities for the next year, the challenges facing brand owners, and what changes are looming in the trade mark world

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United StatesMIP Special FocusBrand Management Focus 2005 (April 2005)North AmericaJurisdictions
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