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Brand Management Focus 2005 (April 2005)
Main
Editorial
Counterfeiting: Faking it
Asset management: Making it happen
Interview: Raising the value of trade marks
Advertisement feature: EU trade mark searches made easy
Image rights overview: How to defend image rights
Australia: How consumers evaluate brand extensions
Canada: Minding your language when branding
Germany: How to get that 3D shape mark registered
India: How to gain from comparative advertising
Indonesia: Minimizing the threats to one's brand portfolio
Malaysia: The steps to effective brand management
Mexico: The state of well-known trade marks
The Philippines: A better system to fend off IP infringers
Singapore: Well-known brands enjoy better protection
United States: Using descriptive marks to one's advantage
United States: The ins and outs of US trade mark litigation
Editorial
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