Managing IP survey: The changing role of the trademark counsel

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Managing IP survey: The changing role of the trademark counsel

Trademark-thumb

Managing IP is seeking views from in-house trademark lawyers on the changing nature of their role and what they think about it

Trademark

You can take the survey here.

The role of the in-house trademark counsel is evolving rapidly.


Five or 10 years ago, counsel focused mainly on ‘traditional’ trademark tasks such as searching and filing. But in 2019, they are more likely to be taking on new responsibilities.


We are looking to gain and share insight on how the in-house trademark counsel role is changing, what those affected think about it, and how they see things shaping up in the next five years.


Don’t miss the chance to have your say.


The surveyshould take no longer than three minutes to complete. The more responses we receive, the more illuminating the final report will be.

The results will be entirely anonymous, but if you do wish to discuss your thoughts in more detail, a journalist will get in touch.

more from across site and SHARED ros bottom lb

More from across our site

The Jakarta-based firm says personal networks and a distinctive strategy can help it guide foreign clients through what can be a tricky IP landscape
Munich litigation boutique formed by former Taylor Wessing partners continues expansion as it seeks to cement its position in the UPC market
Yvonne Tang and Siau Wen Lim, the second and third IP specialists to sit on the firm’s management committee, say IP is ‘uniquely positioned’ to support cross-practice work
As competing firms come under common ownership, clients may care less about formal conflicts and more about how openly firms discuss them
Facing increased lateral movement and in-house competition, firms are investing in flexible billing hours and tailored career progression to improve associate retention
As the US reflects on 250 years of independence, patent lawyers say innovation is reshaping old hiring priorities, with firms seeking broader IP expertise over specialisation
The Nokia v Acer ruling in the UK suggests arbitration is moving from the sidelines towards the mainstream of global FRAND disputes - and could reshape forum strategy in the process
The Life Sciences Awards is thrilled to present the shortlist for the 2026 Americas Awards
From Türkiye to Poland and Nigeria, firms with deep local roots continue to dominate the top tier, proving that market expertise can outweigh international scale in many CEE, Middle Eastern and African jurisdictions
Former Hoyng Rokh partner Simon Dack takes a leading PMAC role as busy firms continue to jostle for position
Gift this article