Managing IP survey: The changing role of the trademark counsel

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Managing IP survey: The changing role of the trademark counsel

Trademark-thumb

Managing IP is seeking views from in-house trademark lawyers on the changing nature of their role and what they think about it

Trademark

You can take the survey here.

The role of the in-house trademark counsel is evolving rapidly.


Five or 10 years ago, counsel focused mainly on ‘traditional’ trademark tasks such as searching and filing. But in 2019, they are more likely to be taking on new responsibilities.


We are looking to gain and share insight on how the in-house trademark counsel role is changing, what those affected think about it, and how they see things shaping up in the next five years.


Don’t miss the chance to have your say.


The surveyshould take no longer than three minutes to complete. The more responses we receive, the more illuminating the final report will be.

The results will be entirely anonymous, but if you do wish to discuss your thoughts in more detail, a journalist will get in touch.

more from across site and SHARED ros bottom lb

More from across our site

Public figures are turning to trademark protection to combat the threat of AI deepfakes and are monetising their brand through licensing deals, a trend that law firms are keen to capitalise on
News of Avanci Video signing its first video licence and a win for patent innovators in Australia were also among the top talking points
Tom Melsheimer, part of a nine-partner team to join King & Spalding from Winston & Strawn, says the move reflects Texas’s appeal as a venue for high-stakes patent litigation
AI patents and dairy trademarks are at the centre of two judgments to be handed down next week
Jennifer Che explains how taking on the managing director role at her firm has offered a new perspective, and why Hong Kong is seeing a life sciences boom
AG Barr acquires drinks makers Fentimans and Frobishers, in deals worth more than £50m in total
Tarun Khurana at Khurana & Khurana says corporates must take the lead if patent filing activity is to truly translate into innovation
Michael Moore, head of legal at Glean AI, discusses how in-house IP teams can use AI while protecting enforceability
Counsel for SEP owners and implementers are keeping an eye on the case, which could help shape patent enforcement strategy for years to come
Jacob Schroeder explains how he and his team secured victory for Promptu in a long-running patent infringement battle with Comcast
Gift this article