Managing IP survey: The changing role of the trademark counsel

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Managing IP survey: The changing role of the trademark counsel

Trademark-thumb

Managing IP is seeking views from in-house trademark lawyers on the changing nature of their role and what they think about it

Trademark

You can take the survey here.

The role of the in-house trademark counsel is evolving rapidly.


Five or 10 years ago, counsel focused mainly on ‘traditional’ trademark tasks such as searching and filing. But in 2019, they are more likely to be taking on new responsibilities.


We are looking to gain and share insight on how the in-house trademark counsel role is changing, what those affected think about it, and how they see things shaping up in the next five years.


Don’t miss the chance to have your say.


The surveyshould take no longer than three minutes to complete. The more responses we receive, the more illuminating the final report will be.

The results will be entirely anonymous, but if you do wish to discuss your thoughts in more detail, a journalist will get in touch.

more from across site and SHARED ros bottom lb

More from across our site

Head of IP, Andrew Brennan, and new partner, France Delord, explain how tech provides an edge in the battle for global brand owners’ business
Anton Hopen, shareholder at Trenam Law, shares how counsel should construct Section 101 claims as early 2026 PTAB data shows reversals rising in technical cases
Law firms should consider how they can help clients, as report calls on EU to use IP-backed financing to increase bloc’s competitiveness and attractiveness for businesses
In the final part of a series on challenging patent invalidation decisions in China, lawyers at Spruson & Ferguson and Marshall Gerstein share how courts adjudicate appeals
Stijn Debaene and Carina Gommers want Brussels-based Cast Law to be the place 'everybody wants to work'
The combination between Ashurst and Perkins Coie, which will create a $2.8 billion law firm, is expected to close in Q3
While Sipara will continue operating under its existing name and leadership for now, both firms plan to present a united front at the INTA Annual Meeting in London
Sheppard has added quantum and robotics expertise to its AI industry team to help clients navigate questions around inventorship and IP infringement
The 2026 Americas ceremony recognised outstanding firms and practitioners, along with highlighting impact cases of the year
A development concerning Stephen Thaler’s AI copyright application in India and an integration between IPH group firms were also among the top talking points
Gift this article