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IP Ones to Watch 2022: MIP recognises Fredrika Hellberg at Essity

Fredrika Hellberg is a trademark attorney at Essity in Sweden

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Fredrika Hellberg, trademark attorney, Essity, Sweden

Fredrika Hellberg makes it onto this year’s list for her proactive and hard work managing Essity’s Tena brand, which comprises a billion-dollar range of incontinence products.

Based in Stockholm, Hellberg has been responsible for the trademark, design, copyright and domain name protection of Tena as well as the enforcement actions for those intellectual property rights.

Working with the IP director for incontinence care, Hellberg helped build a strategic framework for the business’s five-year IP aspirations.

She created an action plan for how to achieve this outcome, in which she identified the areas of IP in need of strengthening.

One of the recommendations outlined, which achieved budget approval from Essity, was to obtain well-known brand status in certain jurisdictions.

In her daily role, Hellberg has strong connections with Essity’s sales and marketing teams globally and takes an aggressive approach to protecting the company’s brands. As part of this dynamic, she actively works on online takedowns of third parties using Essity’s brands, designs or images.

On top of all those achievements, Hellberg was elected as a board member of the Swedish AIPPI committee.

According to her boss, who is the IP director, she is not afraid to voice her opinion in legal matters or when it comes to tactical decisions.

“She is courageous in testing new ways of doing things and challenges the limits of the legal systems and regulations to test the system,” says the IP director.

All ones to watch

All ones to watch

David Degen is an IP counsel at Novartis in Switzerland
Ana Gouvêa Monetti is a legal counsel at Siemens in Brazil
Frederick Braunstein is a senior counsel at TaskRabbit in the US
Stephanie Glyde is an IP counsel at Rio Tinto in Australia
Xiaolong Meng is an IP counsel at TCL in China
Rachel Armstrong is a senior counsel at Dubai Future Foundation in the UAE
Armin Schwitulla is a senior litigation counsel at Nokia in Germany
Mélodie Sofack is an IP legal counsel at Dassault Systèmes in France
Maria Herlitz Sundelius is a legal counsel at H&M in Sweden
Guillermo Mier Y Concha Martinez is a brand enforcement manager at Red Bull in Austria
Charles Roger is a senior contract and licensing manager at STMicroelectronics in France
Grace Du is a staff attorney at Starbucks in China
Jake Holt is a trademarks corporate counsel at Amazon in the US
Kinga Palińska is an IP team member at CD Projekt in Poland
Dev Narasimhan is a patent portfolio manager at CoMotion at University of Washington in the US
Mila Misevska is an IP lawyer at Play’n Go in Malta
Alix Lesage is a legal counsel at France Brevets in France
Thibault Saurat is a group patent manager at Ontex in Belgium
Hyeran You is a senior legal counsel at Samsung Electronics in South Korea
Morgan Seisson is a European patent attorney at Nestlé Institute of Material Sciences in Switzerland
Daniela Valera is a legal assistant at Backus (part of AB InBev) in Peru