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IP Ones to Watch 2022: MIP recognises Daniela Valera at Backus (part of AB InBev)

Daniela Valera is a legal assistant at Backus (part of AB InBev) in Peru

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Daniela Valera, legal assistant, Backus (part of AB InBev), Peru

Daniela Valera has been praised for her passion for work, professionalism, and ability to communicate with clients and external advisers – all key ingredients that warrant a place on our list.

The legal assistant at Backus – a subsidiary of the global brewing company AB InBev – has been with the organisation for a little over three years but has, according to her nominator, become a key player.

Valera has not enjoyed a slow start to her career, being made responsible for the surveillance of more than 2,500 registered trademarks in Peru, where she works, and a further 200 registered abroad.

In addition, Valera has worked on oppositions and registration of new trademarks as well as finalising coexistence agreements.

She explains: “It is an exciting challenge to look after the IP of a company that manages and creates such a wide range of products, innovations and campaigns at an accelerated rate.

“We have successfully registered over 1,500 trademarks and been able to reach several coexistence agreements with competing brands.

“I am certain that along with the company's growth and success, we will continue to strategically protect, both nationally and internationally, some of the most beloved trademarks in the Peruvian market,” she adds.

All ones to watch

All ones to watch

Grace Du is a staff attorney at Starbucks in China
Dev Narasimhan is a patent portfolio manager at CoMotion at University of Washington in the US
Charles Roger is a senior contract and licensing manager at STMicroelectronics in France
Xiaolong Meng is an IP counsel at TCL in China
Stephanie Glyde is an IP counsel at Rio Tinto in Australia
Maria Herlitz Sundelius is a legal counsel at H&M in Sweden
Hyeran You is a senior legal counsel at Samsung Electronics in South Korea
Thibault Saurat is a group patent manager at Ontex in Belgium
Fredrika Hellberg is a trademark attorney at Essity in Sweden
Alix Lesage is a legal counsel at France Brevets in France
Rachel Armstrong is a senior counsel at Dubai Future Foundation in the UAE
David Degen is an IP counsel at Novartis in Switzerland
Jake Holt is a trademarks corporate counsel at Amazon in the US
Ana Gouvêa Monetti is a legal counsel at Siemens in Brazil
Guillermo Mier Y Concha Martinez is a brand enforcement manager at Red Bull in Austria
Mélodie Sofack is an IP legal counsel at Dassault Systèmes in France
Kinga Palińska is an IP team member at CD Projekt in Poland
Morgan Seisson is a European patent attorney at Nestlé Institute of Material Sciences in Switzerland
Mila Misevska is an IP lawyer at Play’n Go in Malta
Armin Schwitulla is a senior litigation counsel at Nokia in Germany
Frederick Braunstein is a senior counsel at TaskRabbit in the US