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Counsel reveal how to stop dead brands coming back to bite

Rani Mehta
November 06, 2020
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Sales, licensing and other creative uses may help companies avoid the risk that rivals will use their former brands and confuse consumers

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TrademarksIP StrategyNewsInternational
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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