Asset management: Making it happen

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Asset management: Making it happen

Managing IP Correspondent
April 03 2005

The increased visibility of IP in today's market has upped the value attached to companies' IP rights, increasing also the responsibilities of intellectual asset managers. Michael Leathes of British American Tobacco considers whether their mindsets and tools keep pace with the changing demands

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United StatesMIP Special FocusBrand Management Focus 2005 (April 2005)North AmericaJurisdictions
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