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India: How to gain from comparative advertising

Managing IP Correspondent
April 03, 2005
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Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls to look out for

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IndiaMIP Special FocusBrand Management Focus 2005 (April 2005)Asia-PacificJurisdictionsJurisdictions
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