Malaysia: The steps to effective brand management

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Malaysia: The steps to effective brand management

Managing IP Correspondent
April 03 2005

Malaysia's success as a global trading partner means that trade mark creation and protection are more important in the country than ever. Karen Abraham of Shearn Delamore & Co provides a run-down of the brand management process

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MalaysiaMIP Special FocusBrand Management Focus 2005 (April 2005)Asia-PacificJurisdictions
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