United States: Using descriptive marks to one's advantage

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United States: Using descriptive marks to one's advantage

Managing IP Correspondent
April 03 2005

A recent US court decision allowing third parties to claim fair use of descriptive trade marks could deter businesses from adopting descriptive marks in the future. But Thomas Zellerbach and Diana Rutowski of Orrick, Herrington and Sutcliffe explain why no one should be dissuaded from continuing to use such marks as powerful marketing tools

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United StatesMIP Special FocusBrand Management Focus 2005 (April 2005)North AmericaJurisdictions
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