Tobacco advertising law puts all brands at risk

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Tobacco advertising law puts all brands at risk

Managing IP Correspondent
May 31 2004

New EU-wide rules on tobacco advertising are wide-reaching, and could affect the use of non-tobacco related trade marks as well. Jenni Rutter and Tania D'Souza-Culora examine the risks in key EU states, and look at what brand owners should do to protect themselves

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