How Coca-Cola protects its rights in Asia

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How Coca-Cola protects its rights in Asia

Managing IP Correspondent
September 30 2007

Protecting the IP rights of one of the most valuable brands in the world is a daunting task. In few places is it more challenging than in Asia. Daniel Greif, trade mark counsel for Coca-Cola's Pacific Group, tells Emma Barraclough how he manages the company's regional portfolio of more than 5,000 trade marks

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AustraliaChinaMIP Special FocusAsia-Pacific IP Focus 2007 (September 2007)Asia-PacificJurisdictions
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