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Why Google's new ad policy is a brave new world

Fionn O'Raghallaigh, Paris

A Google employee called the search engine’s new AdWords policy in Europe a “brave new world” during a session at this week's AIPPI Congress in Paris

Google views its AdWords system as no different to a supermarket, which "stacks cereals together", said Maria Gonzalez Ordónez, Google's IP counsel for Portugal and Spain. "It does not make sense to limit choice online," she added.

However, many do...

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