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In-house tips on brand protection in China

Ellie Mertens, New York

In-house counsel from companies including Mitsubishi, Honeywell, and WWE reflect on the usefulness of registering marks in China, and discuss alternative brand protection strategies

Trademark enforcement is notoriously difficult in China, and some brands find that it’s not worth the cost. Joseph Sherinsky, senior counsel at Mitsubishi in New York City, notes that firms that will agree to American companies’ anti-bribery requirements are expensive...

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