Protecting images, shapes and colours as trade marks in Asia
From the Taj Mahal Palace Hotel to the Nokia ringtone and the stripes of 7-Eleven convenience stores, Karry Lai explains why non-traditional trade mark innovation in Asia is more than meets the eye
The Taj Mahal Palace Hotel recently became the first building to be registered as a trade mark in India. Other examples of non-traditional trade marks are increasingly being registered in other parts of Asia. We spoke to IP practitioners in...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.