Branding, translations and the concept of "face" - how to succeed in China
At the MARQUES Luxury Brands Symposium in Hong Kong, the topic on everyone’s lips was “branding in China”
The world’s largest luxury goods market, accounting for 30% of global purchases (according to a 2016 study by Bain & Company), China loomed large in every session at the Symposium, held on March .
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