InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Branding, translations and the concept of "face" - how to succeed in China

Shaun Tan, Hong Kong

At the MARQUES Luxury Brands Symposium in Hong Kong, the topic on everyone’s lips was “branding in China”

Gwenaelle Vache (centre) and Cyril Camus (right)
The world’s largest luxury goods market, accounting for 30% of global purchases (according to a 2016 study by Bain & Company), China loomed large in every session at the Symposium, held on March .

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates


Most read articles