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Branding, translations and the concept of "face" - how to succeed in China

Shaun Tan, Hong Kong


At the MARQUES Luxury Brands Symposium in Hong Kong, the topic on everyone’s lips was “branding in China”

MARQUES HK
Gwenaelle Vache (centre) and Cyril Camus (right)
The world’s largest luxury goods market, accounting for 30% of global purchases (according to a 2016 study by Bain & Company), China loomed large in every session at the Symposium, held on March .


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