The counterfeit hunter - a report from the MARQUES Luxury Brands Symposium
In German, Peter Stiefel’s last name means “boot”. The boot fits; at the MARQUES panel on defending luxury brands last week, Stiefel seemed by far the most gung-ho of the speakers, and the most willing to kick down doors in search of counterfeits
“If we find a person selling one counterfeit airbag, we will slice [him] down to his bones,” he said. “Because he’s playing with people’s lives.”
Stiefel, head of global brand protection at Daimler, the German company that owns...
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