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A high water mark for comparative advertising


A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains

Comparative advertising law seeks to balance competing marketplace interests so as to encourage healthy competition while ensuring that consumers are not misled. However the Gordian knot of a European Directive, implementing national legislation and a conservative black letter law approach...


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