Protecting images, shapes and colours as trade marks in Asia
From the Taj Mahal Palace Hotel to the Nokia ringtone and the stripes of 7-Eleven convenience stores, Karry Lai explains why non-traditional trade mark innovation in Asia is more than meets the eye
The Taj Mahal Palace Hotel recently became the first
building to be registered as a trade mark in India. Other
examples of non-traditional trade marks are increasingly being
registered in other parts of Asia. We spoke to IP practitioners
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