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Protecting images, shapes and colours as trade marks in Asia

Karry Lai, Asialaw, Hong Kong

From the Taj Mahal Palace Hotel to the Nokia ringtone and the stripes of 7-Eleven convenience stores, Karry Lai explains why non-traditional trade mark innovation in Asia is more than meets the eye

The Taj Mahal Palace Hotel recently became the first building to be registered as a trade mark in India. Other examples of non-traditional trade marks are increasingly being registered in other parts of Asia. We spoke to IP practitioners in...

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