Brand protection in ASEAN: a practical view

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Brand protection in ASEAN: a practical view

Managing IP Correspondent
March 27 2015

The ASEAN Economic Community (AEC), set to come into effect on December 31, has the goal of transforming Southeast Asia into a region with free movement of goods, services, investment, skilled labour and a freer flow of capital. Henry Goodwin and Candice Kwok discuss the future of brand protection in the region and what rights holders need to be aware of as they look to enter the markets there

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

FeaturesNews
managing-ip.png
Managing IP Correspondent
Contact
more from across site and SHARED ros bottom lb

More from across our site

Copyright
New member or new employee join social group, team or company. H
Disney counsel returns to Boies Schiller Flexner
Frederick Lee has rejoined Boies Schiller Flexner, bolstering the firm’s capabilities across AI, media, and entertainment
Sanjana Mishra, November 05 2025
Patents
A wooden block stamped “TARIFFS” sits next to a stack of coins and a small US flag on a tabletop. Concept of trade policy impact and economic regulation.
Tariff strategy to IP vulnerability: how corporate restructuring can damage patent enforcement and remedies
Nirav Desai and Sasha S Rao at Sterne, Kessler, Goldstein & Fox explore how companies’ efforts to manage tariffs by altering corporate structures can undermine their ability to assert their patents and recover damages
Nirav Desai, November 05 2025
Trademarks
Monika Zuraw.jpg
‘Excited about solving the unsolvable’: Polish IP leader
Monika Żuraw, founder of Żuraw & Partners, discusses why IP should be part of the foundation of a business, and taking on projects that others walk away from
November 05 2025
Copyright
New York, USA - 30 June 2024: Getty Images Logo on Phone Screen, Company Icon
‘Damp squib’? No closer to AI answers after Getty trial
Lawyers say attention will turn to the UK government’s AI consultation after judgment fails to match pre-trial hype
November 04 2025
Patents
Europe IP office-comp.jpg
Why UPC’s first permanent injunction is a ‘landmark moment’
Susan Keston and Rachel Fetches at HGF explain why the CoA’s decision to grant the UPC’s first permanent injunction demonstrates the court’s readiness to diverge from national court judgments
Rachel Fetches, November 04 2025
Trademarks
Tylenol.jpg
Kirkland, Cravath lead on Kimberly-Clark’s $48.7bn deal with Kenvue
IP, M&A, life sciences and competition partners advised on deal that brings together brands such as ‘Huggies’ and ‘Kleenex’ with ‘Band-Aid’ and ‘Tylenol’
Sukanya Sarkar, November 04 2025
Copyright
rolls.jpg
Getty copyright claim fails after seminal AI trial
Stability AI, represented by Bird & Bird, is not liable for secondary copyright infringement, though Fieldfisher client Getty succeeds in some trademark claims
Max Walters, November 04 2025
Patents
Jeremie_Palacci.jpg
Exclusive: Plasseraud boosts AI expertise with veteran partner hire
Plasseraud IP says it is eyeing AI and quantum computing expertise with new hire from Cabinet Netter
Max Walters, November 03 2025
Patents
Podcast logo v1.png
Podcast: Careers in ideas - attracting and diversifying the next generation
In the fifth episode of a podcast series celebrating the tenth anniversary of IP Inclusive, we discuss the ‘Careers in Ideas’ network and how to open access to the profession
November 03 2025
Trademarks
Business handshake between robot and human partners or friends. Generative AI.
McGuireWoods doubles down on AI strategy
McGuireWoods’ focussed experimentation and disciplined execution of AI tools is sharpening its IP practice
Sanjana Mishra, November 03 2025
Gift this article