In order to promote a culture of fair competition in the region, ASEAN member states have committed to adopt in their own jurisdictions by 2015 competition law and policy, under the ASEAN Economic Community's (AEC) Blueprint. In his first state of the nation address in 2010, Philippine president Benigno Aquino III made the promulgation of an antitrust law a priority in his administration to ensure that the market is fair for all, allowing "small and medium scale enterprises to participate in the growth of our economy".