When brand owners face trade mark infringement in Cambodia, they have access to a number of enforcement options to take against infringers and protect their rights. Sending a cease-and-desist letter to an infringer requesting them to stop the infringement is a standard first port of call. If the infringer refuses to comply with the letter's demands, a public notice or warning can be used to help make the public aware of the infringement. Border measures are available to suspend clearance for inspection of alleged counterfeit goods. And of course, criminal and civil actions can be pursued through the police and the courts.