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We are a global consulting firm specialized in Intellectual Property offering coverage in 180 countries. At PONS IP we work on IP throughout the entire life cycle of the product/service, providing value to organizations from the early development stages of an idea/invention, to its launch in the market and subsequent exploitation. Our offices are located in Madrid, Barcelona, Alicante, Valencia, Sevilla, Bogota, Medellin and Guangzhou. Our presence in Colombia is a bridge for innovation and trade between Europe, Asia, North America, and Latin America. TRADEMARKS AND BRAND INTELLIGENCE We help companies successfully market their products and services by implementing strategies to protect, defend and internationalize their trademarks and domain names. We align IP-based legal strategies with global business, marketing and branding strategies. We are leaders in trademark applications before the Spanish Patent and Trademark Office, and one of the leading firms in the European Union. PATENTS, TECHONOLOGICAL DEVELOPMENT AND INNOVATION We offer comprehensive advice and a permanent dialogue with our clients, choosing the best protection strategy for their inventions anywhere in the world. Our patent team, made up of more than 30 professionals with expertise in different disciplines (engineering, biotechnology, chemistry, pharmaceuticals, software...) as well as European patent agents and paralegal experts in all the processing of Intellectual Property applications. Year after year, our patent team positions as one of the strongest in the sector. In addition, we are pleased to announce the establishment of a groundbreaking department known as TECHNOLOGICAL INNOVATION CONSULTANCY. This initiative brings together a diverse team of professionals, including scientists, engineers, economists, and lawyers, forming the first specialized unit in the legal sector dedicated to Technological Innovation Consulting in Spain. The purpose of this newly created department is to expand our service portfolio in the realm of intellectual property. Comprising experts in digital law, economics, science, and intellectual property, our team is uniquely positioned to address the evolving needs of our clients. The "Technological Innovation Consultancy" department aims to provide a comprehensive response, adding value across the entire innovation cycle. DIGITAL TRANSFORMATION PONS IP has been working on an ambitious digital transformation programme. Our expertise provides added value to intangible assets management, improving our client’s competitiveness, access to the market and internationalization. In an increasingly agile and technological environment, we continue to develop technological solutions to enhance the protection of IP: SAFE EVIDENCE, a pioneering tool in the use of blockchain technology, qualified time stamps and advanced electronic signature applied to the protection of intangible assets. ALERTA, an exhaustive trademark surveillance service in four different areas: New trademark applications, counterfeits at customs offices worldwide, online counterfeits on search engines, social networks and marketplaces, and domain names. SINGULAR TM, a pioneering online platform for the application and registration of trademarks in Spain and the EU, which automates the process and seeks to drastically reduce registration costs. DUE DILIGENCE PONS IP, an online self-diagnosis solution for intellectual property and data assets has been developed with the objective of fortifying innovation protection and market positioning within the business sector. This initiative reinforces our dedication to expanding the range of valuable intellectual property services, aligning with the recent establishment of our new "Technological Innovation Consultancy" department. HUMAN CAPITAL A reference team of 130 experts, Lawyers specialized in IP, European Patent Agents, Engineers, and Expert Technical Consultants in different areas of innovation. We contribute to the professional growth of our employees by offering specific training to obtain the title of European Patent Attorney (EPA). Women represent more than 75% of PONS IP roles of responsibility. PONS FOUNDATION PONS IP has established the PONS Foundation – a non-profit organization whose main objective is to raise awareness of the importance of the defense, investment, and development of intellectual property for economic and social development. Among our activities, PONS Business School -which belongs to PONS Foundation- together with ISDE Law business school, launched the 17th Edition of its master’s in Intellectual Property, Competition And New Technologies. It is one of the most prestigious IP master’s in Spain.

Managing IP is delighted to announce the publication of the IP STARS 2019 rankings of the leading firms for copyright and related rights work. We featured more than 40 jurisdictions this year

In-house lawyers from Google and other companies discussed how they work internally and with outside counsel at the Fordham IP Conference, with the Google counsel explaining why he has had to fire attorneys in the past

Goodbye Jeremy Phillips, DesignEuropa awards, IP policy in Australia, inclusiveness in the IP professions and a special subscription offer are the topics in this week’s weekly roundup from Managing IP

Managing IP rounds up the biggest patent, trade mark and copyright news from the past week

Biotech company Myriad, which owns US patents covering the isolation and detection of the BRCA1 and BRCA2 genes, won a second victory at the US Court of Appeals for the Federal Circuit last month. In the long-running dispute, parties including the Association for Molecular Pathology said Myriad's claims covered material ineligible for patent protection. But in August, the Federal Circuit once again reversed the district court's finding that Myriad's composition claims to isolated DNA molecules cover patent-ineligible products of nature. The court also overturned the ruling that Myriad's method claim for screening potential cancer therapeutics via changes in the cell growth rates of transformed cells is a patent-ineligible scientific principle. But it affirmed the district court's decision that Myriad's method claims for "comparing" or "analysing" DNA sequences are "abstract, mental steps" that cannot be patented. The Federal Circuit first ruled on the case in July last year and an appeal to the Supreme Court was subsequently filed. The case was returned to the Federal Circuit following the Supreme Court's decision in Mayo v Prometheus in March this year. The plaintiffs have said they are not satisfied with the decision and could appeal to the High Court a second time. Chinese patents to be expedited. China’s new priority examination system for patents went live on August 1. Applicants can now request speedier examination for inventions in fields including green technologies, new-generation information technology and high-end manufacturing. Patents filed in China before other countries or deemed in the national interest can also be fast-tracked. Applicants must file electronically and submit an application for prioritised patent examination endorsed by a provincial SIPO branch.

The Playboy bunny is one of the most widely recognized trade marks in the world. But that also makes it a target for counterfeiters. Ana Cashman, Playboy's assistant counsel, tells Shahnaz Mahmud how the company tackles the problem

The court’s organisers had plenty of time to come up with a D&I strategy that could have helped shape its identity

We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP

The 2023 firm rankings for patent disputes and protection work are now available on ipstars.com