US trade mark law offers parties the ability to oppose the registration of a mark that is considered to be primarily geographically deceptively misdescriptive. That is, a mark that consists of a term that has a geographic significance but is used in connection with products that do not originate from that location. This right is embedded in US law because any mark which is likely to cause consumers to believe that the goods sold under the mark originate from a geographic place when they do not, in fact, originate there, is potentially misleading. Similarly, a party that actually offers products from the geographic location identified may be damaged if a competitor is allowed to use and register that location as a mark for products originating elsewhere.