The Intellectual Property Office of the Philippines (IPOPHL) will launch the first Philippine Anti-Counterfeiting and Piracy Summit during the IPR week from October 24-28 2011. The summit, which will be attended by heads and key enforcement officers of the National Committee on Intellectual Property Rights (NCIPR), brand owners, practitioners and officers relevant government agencies, aims to highlight the convergence of the efforts of both the government and the private sector to combat counterfeiting and piracy, and increase public awareness of the importance of IP rights and the deleterious effects of counterfeiting.