Sarmad started his legal career in 1998 as a law student and was admitted to the bar in the year 2000.
With over two decades of experience in the Middle East, currently he is the managing partner at Audiri Vox (www.audirivox.com). He also acts as the global portfolio manager for a number of Middle Eastern companies.
Sarmad’s specialisation includes trademark prosecution, negotiations, anti-counterfeiting, litigation, due diligence, franchising, licensing, corporate and regulatory affairs. He has extensive experience in advising brand owners on portfolio development, management, franchising, licensing and enforcement strategies in the tobacco, information technology, electronics, cosmetics, luxury goods, pharmaceutical, foodstuff and auto industries. He also provides advice on a wide range of legal and compliance issues.
Sarmad was instrumental in setting up an ISP in North Africa and was part of one of the biggest seizures of counterfeit medicines in the Middle East. He has successfully overseen prosecution of almost 30000 trademark and patent applications in almost 180 jurisdictions worldwide. He actively advises numerous blue-chip companies on contentious and non-contentious issues.