Zeina joined Saba IP in 2004 and is a Shareholder and the Head of the Relationship Management Department at the Head Office. She manages the firm’s relations with key clients and works on tailored regional protection strategies to help achieve quality and efficiency, decision support, client attention, improved planning, and innovative development of opportunities.
Her practice focuses on trademark portfolio management, as well as providing advice on related matters, including regional brand strategy, product launches, and the general protection, exploitation, and enforcement of IP rights across the MENA region. Zeina currently advises clients in a wide range of industry sectors, including apparel and accessories, consumer products, cosmetics, food and beverage, pharmaceuticals, tobacco, and social media.
Zeina holds an undergraduate degree in business administration and an MBA from the American University of Beirut and is an active member of APPIMAF.
