Samantha is a qualified lawyer based in the UAE with over 11 years of experience as an IP specialist. Her practice focuses on assisting clients capture and commercialize their IP rights, including the review and negotiation of complex licensing agreements, R&D and collaboration agreements, NDAs, and franchising arrangements. She regularly advises on IP aspects and due diligence for high-profile acquisitions and deals. Samantha supports a diverse client base, including large local companies, semi-government entities in the UAE, multinational corporations, international businesses, and start-ups, guiding them in the protection of their intellectual property rights—spanning across trademarks, copyright, confidential information, trade secrets, and domain names. She manages extensive trademark portfolios, overseeing clearance searches and prosecution, and has successfully assisted clients in negotiating various co-existence agreements, as well as achieving favourable outcomes in oppositions, cancellations, and enforcement actions.
Ms. Yung's sector focus includes technology, fintech, telecom, e-commerce, retail, and education. Samantha has been appointed as a member of the Technology Transformation Committee of INTA in 2025-2027 and has been recognised in WTR 1000 as bronze tier practitioner in the UAE. She also chairs the AIPPI Young Members Committee of the UAE chapter and previously served as vice-chair of the International AIPPI Young Members Committee from 2020 to 2024.
- Bachelor of Laws (LLB), The University of Hong Kong, 2010
- Post Graduate Certificate of Laws (PCLL), The University of Hong Kong, 2011
- International Association for the Protection of Intellectual Property (AIPPI), 2017
- International Trademark Association, 2023
- The Law Society of Hong Kong, 2013
