Milana Pantelic is a Swiss Trademark Attorney specialising in all aspects of trademark matters in Switzerland and abroad. She assists start-ups, SMEs and MNCs across a diverse range of industries in the protection, defence, management and enforcement of their trademark rights on a global scale.
Milana is a seasoned Swiss Trademark Attorney with over 25 years of experience in the IP business, primarily in the fields of trademark protection, defence, management, and enforcement.
She represents clients before the Swiss IP Office, the Swiss Federal Administrative Tribunal as well as WIPO and assists start-ups, mid-size and global corporations across a diverse range of industries, such as apparel, cosmetics, finance, IT, hospitality, education, high-tech, medical and pharmaceutical, biotechnology, food and beverage, travel retail and FMCG.
Proactive and business-oriented, Milana has extensive experience in counselling clients and helps them develop IP strategies aligned with their business plans. She routinely provides advice on trademark law issues and related topics in Switzerland and abroad, including complex issues of trademark protection and enforcement cases, and is at ease with managing large, mature, and complex trademark portfolios.
Before joining AWA, Milana worked at a Swiss IP firm, handling IP services for Eastern European countries and supporting the firm’s activities in the region, particularly in the former Soviet Union and ex-Yugoslavia. For more than 15 years, she was also in charge of the firm’s Manual on Industrial Property, covering over 200 jurisdictions. This work contributed to shaping her trademark expertise on a global scale and crafted a solid understanding of each jurisdiction’s specific cultural and legal aspects.
Year joined firm: 2020
- Integration of Designs in the Protection Strategy, IEEPI, 2020
- Trademark Protection Strategy and Portfolio Management, IEEPI, 2020
- Trademark Protection and Defence on Internet and Social Media, IEEPI, 2020
- AI and IP, CEIPI, 2020
- INTA
- AIPPI
