Irina Vasile

• Bucharest Bar Association, 2009

I am a Partner at Lexters, a modern business law firm, where I advise clients on Intellectual Property and Franchising across a variety of industries, from consumer brands to tech.

With over 15 years of experience, I assist companies in protecting their innovations, expanding through franchising, and navigating complex cross-border intellectual property matters. I regularly work with startups, established companies, and investors seeking tailored legal strategies that align with their growth goals.

My experience includes dealing with rough IP negotiating, as well as drawing bold IP strategies, either litigation - related or not.

• We advise Kiddo Smartplay on restructuring its intellectual property portfolio and defended against trade mark infringements.
• We provide intellectual property support to Orbotix, a cutting-edge company specializing in AI-powered drone technology. Our team assists Orbotix in comprehensively managing, protecting, and strategically expanding its IP assets, with a particular emphasis on trademarks.
• Advised Avon on developing a comprehensive franchise agreement.

• Bachelor of Law, University of Bucharest, 2009
• M.Sc. Business Law, University of Bucharest, 2010
• B.Sc. Economy, British - Romanian University, 2008

• Romanian Patent Chamber, 2011