I am a partner in Bird & Bird's intellectual property team based in Hong Kong. Clients come to me for guidance on all aspects of brand and product design protection, enforcement and monetisation in China and regionally.
I specialise in brand protection and transactional IP matters, with a focus on trade mark, product design and copyright for clients in the consumer & retail, and media, entertainment & sports sectors. I regularly advise clients on all aspects of identification, protection, registration and enforcement of their IP rights. I also advise clients on legal issues relating to the commercialisation and internationalisation of IP/IT assets including management of IP portfolios, advising on licensing and franchising strategies across Asia.
I also regularly advise retail & consumer clients on regulatory compliance for online advertising and marketing regulations, as well as reviewing AdTech/MarTech agreements.
Year Joined Firm: 2012
Education/Alumni: McGill University (B.Eng.) (Honours) in Mechanical Engineering
Network Memberships: INTA
