Eddie is a senior associate at Bird & Bird based in the UAE with in-house experience in tourism & leisure, and consumer discretionary retail sectors.
In 2009, he was admitted as a legal practitioner in Queensland, Australia and has predominantly worked in the food & beverage industry advising on matters relating to: international franchising; supply chain, food manufacturing & logistics; intellectual property; and trademark protection.
Eddie is also experienced in advising on corporate responses and regulatory affairs, such as responding to notices from regulatory bodies and making submissions to inquiries and public consultations.
Prior to joining Bird & Bird, Eddie spent several years working in-house in a publicly listed Australian based multi-national food & beverage retail franchisor. More recently, he has worked in-house in the tourism & leisure sector.
- Advising several international franchisors with their expansion plans in the Middle East via commercial franchise agreements.
- Providing comprehensive IP licensing and contractual advice to a well-known international hotel chain across Saudi Arabia and UAE.
- Master of Business Administration - MBA, Public Policy, Griffith University, 2022
- Graduate Diploma Legal Practice, Skills and Ethics, Griffith University, 2009
- Bachelor of Law -LLB & Bachelor of Business Management, The University of Queensland, 2008
- Queensland Law Society, 2009
