Ai-Leen Lim is the Chief Executive Officer and Principal Counsel of AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department.
In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd. As a locally licensed trademark agency and IP consultancy, AWA Asia files and enforces trademarks in China directly before the Trademark Office and administrative authorities. This is the widest range of services allowed for foreign players in the Chinese market.
Ms Lim advises clients on IP portfolio management in China, HK and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.
Her practice also covers advising on copyright, domain names, data protection, competition law and Internet law. On contentious matters, Ms Lim assists clients on infringement actions, oppositions, invalidations and cancellation actions.
Her client base ranges from IP rich fast growing companies to Fortune 500 clients in relation to their IP protection and management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence).
She is admitted in Singapore and is also qualified in the UK and HK.